I know from experience that as they get older, women and men tend to become transparent. To women it usually happens somewhere between 50 and 60 years of age, and about a decade later to men, since in their 50s many of them are still at the prime of their career.
Thus, on a recent stay in the US, I wasn’t surprised to discover that in commercials, if older people are seen or heard from, it is usually in a very specific context. For example I saw them mostly in advertisements for prescription drugs (usually constipation and impotency), where they are portrayed as anxious or confused consumers.
From there it is only a small leap to becoming a full blown nuisance,
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