Curiously enough, one of the most recognized voices in Israel belongs to a woman whose claim for fame has nothing to do with her personal qualities or her accomplishments.
Her voice is not special either, but when, all of a sudden, the phone rings and the words "it's Erela speaking," are heard, the person on the other end of the line knows that good things are about to happen.
Erela who calls from Israel's State lottery is a real person. Her name is Erela Eidinger and she has worked in that organization for thirty years. Part of her job is to place calls to subscribers of the State Lottery to inform them about the prize which they won as a perk for being in that program.
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